ice cream truck wars, next season on Discovery
Posted by jonathan - 14/05/08 at 09:05:14 am
New yorkers have have heard of the yankees-mets rivalry and probably the china town bus wars. You might be familiar with other local rival businesses of cable fame portrayed on shows like Discovery’s the deadliest catch, History’s ice road truckers and axmen, but this one is new. Good Humor is trying to muscle its way back into the ice cream truck business after retreating to the supermarket freezer and ceding the the streets to Mr. Softee.
There have been harsh words, hurt feelings and even bloodshed between competitors. In 2004, a couple in their 60s who owned and operated two ice cream trucks were ambushed in the Bronx and beaten with an oversized wrench. The motive, the police said, was the couple’s ice cream route. A rival ice cream salesman was charged with assault and sentenced to 10 years in prison.
While disputes between drivers of ice cream trucks rarely become that violent, they can be cutthroat.
- NyTimes
In my neighborhood the familiar tune of Mr. Softee started up last weekend.
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